Bivouac, one of the Midwest’s largest outdoor apparel, adventure gear, and fashion clothing establishments for more than three decades required a website that would be versatile enough to satisfy the diversity of their clientele.
Our Team evaluated Bivouac’s existing point of sale and website Ecommerce solution, analyzing the company’s business needs with respect to internal operations and fulfillment technology.
Compel designed and developed a Website and facilitated a point of sale system integration between Celerant and a custom online program that manages products, orders, discounts, coupons, and marketing collateral through online interfaces.
A multipurpose Website that extends the convenience of a traditional “mom and pop” store to the Web, featuring a refreshing, colorful, and active approach geared towards Bivouac’s customer. With categories that direct each customer to easily locate their desired item, the chaos and anxiety of in-store shopping is alleviated by a simple, stratified approach to Web organization. Not only has Bivouac expanded their client base, but they are now a competitor among Online companies of a similar nature, and with this solid foundation, they continue to grow.