Contact Us

Archive for the ‘ECommerce’ Category

Why Offer Online Ordering? Why Compel?



Posted by: compel - Tuesday July 07, 2009

Why Offer Online Ordering? Why Compel?
“…Research released today [December 18, 2008] by the National Restaurant Association shows that Americans are looking for healthier options and “greener” restaurants when they dine out, in addition to an increased interest in value and convenience……

Consumers are looking for value, variety, healthier options and convenience, and they know that restaurants will provide them the experiences and choices they are seeking……

In 2009, it is predicted that nearly half of consumers’ food budget will be spent in restaurants, rewarding the continued responsiveness and innovation that our industry provides to budget-conscious Americans…”Source: http://www.restaurant.org/pressroom/print/index.cfm?ID=1726

“E-mail and the Internet have become an integral part of most Americans’ daily activities, and as restaurants play an essential role in our lives, consumers are looking for this convenience in restaurant services as well,” said [National Restaurant] Association President and CEO Dawn Sweeney.

Source: http://www.restaurant.org/pressroom/print/index.cfm?ID=1701

“We’re in a time-short society – the vast majority of Americans feel pressed for time,” says David Pearce Snyder, contributing lifestyles editor of Futurist magazine in Bethesda, Maryland. The 1999 Lunch Study bears that theory out, as roughly half of full-time employees agreed that they are spending less time eating lunch than they used to.

“Consumers now see eating as something to be done while you do something else,” says Snyder. “Everybody wants to save time by multitasking – eat while you work, drive, watch television.”

Source: http://www.restaurant.org/business/magarticle.cfm?ArticleID=232

When the minds at Compel Interaction created the Compel Cart System, we first looked at other Online Ordering companies and how they did it. Compel located one main problem with their cart systems: the cart was on a different website than the company’s website. This causes users to be directed away from a companys’ products and also forces the user to have to navigate through multiple sites to order one companys’ items. The next problem that Compel saw, was that only large franchise company’s could afford a cart system that is integrated entirely into the company page.Compel set out to correct these two main problems and revolutionize the Online Ordering industry. What makes the Compel Cart System different is:

  • The Cart System is installed directly on your site and looks just like another page on your website.
  • The consumer is never redirected away from your homepage, and the customer’s order is obtained quickly and conveniently.
  • The Cart System is designed to be affordable and inexpensive for non-franchise businesses, but is capable of handling large companies too.

Take-Out Statistics

According to OnlineOrderingForRestaurants.com, online ordering has increased orders for restaurants by a staggering amount:

  • Take-out business has increased over 75% in the last 20 years
  • Take-out now accounts for more than 58% of total restaurant traffic
  • 75% of consumers use take-out at least once a month
  • 33% of consumers used curbside service in the past year

View More Information Online at: http://onlineordering.compelinteraction.com

Facebook icon Twitter icon Add to Del.cio.us RSS Feed Add to Technorati Favorites Stumble It! Digg It!
    

Posted in ECommerce | 2 Comments »

Success in eCommerce



Posted by: compel - Tuesday June 02, 2009

Web

The Opportunity
Bivouac, one of the Midwest’s largest outdoor apparel, adventure gear, and fashion clothing establishments for more than three decades required a website that would be versatile enough to satisfy the diversity of their clientele.

The Solution
Our Team evaluated Bivouac’s existing point of sale and website Ecommerce solution, analyzing the company’s business needs with respect to internal operations and fulfillment technology.
Compel designed and developed a Website and facilitated a point of sale system integration between Celerant and a custom online program that manages products, orders, discounts, coupons, and marketing collateral through online interfaces.

The Results
A multipurpose Website that extends the convenience of a traditional “mom and pop” store to the Web, featuring a refreshing, colorful, and active approach geared towards Bivouac’s customer. With categories that direct each customer to easily locate their desired item, the chaos and anxiety of in-store shopping is alleviated by a simple, stratified approach to Web organization. Not only has Bivouac expanded their client base, but they are now a competitor among Online companies of a similar nature, and with this solid foundation, they continue to grow.

Facebook icon Twitter icon Add to Del.cio.us RSS Feed Add to Technorati Favorites Stumble It! Digg It!
    

Tags: , , , ,
Posted in ECommerce | 3 Comments »