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Bivouac, one of the Midwest's largest outdoor apparel, adventure gear, and fashion clothing establishments for more than three decades required a website that would be versatile enough to satisfy the diversity of their clientele.

Our Team evaluated Bivouac's existing point of sale and website Ecommerce solution, analyzing the company's business needs with respect to internal operations, fulfillment technology, and brand positioning.

Compel facilitated the installation of a point of sale system: Celerant, and integrated between Celerant, architecting, designing, and developing a custom web platform that manages products, orders, discounts, coupons, website content, and marketing collateral through web interfaces.

A multipurpose Website that extends the convenience of a traditional "mom and pop" store to the Web, featuring a refreshing, colorful, and active approach geared towards Bivouac's customer. With categories that direct each customer to easily locate their desired item, the chaos and anxiety of in-store shopping is alleviated by a simple, stratified approach to Web organization. Not only has Bivouac expanded their client base, but they are now a competitor among Online companies of a similar nature, reporting a 200% increase in revenue since Compel rebuilt their site.


Ford Motor Company is a global company committed to redefining their product as one of reliable, efficient luxury, so it is only fitting that their website be one of reliable, efficient luxury as well. To meet this goal, Team Detroit, the elite billion dollar ad agency at the forefront of Ford's advertising campaigns, recruited Compel in this ongoing effort to develop and maintain the new and

Collaborating with a select group in Team Detroit's digital division, Compel productively manages front-end development of and including but not limited to creation, upgrades, new developments, ongoing, and future maintenance of the sites. Both online platforms were built with an organized Model-view-controller (MVC) framework for ease of maintenance with many contributors, and streams data directly from the master databases on location at Ford.

For, we've made direct contributions to header and footer, global search, car specifications details, reviews, payment estimators, locate your dealer functionality, Mustang Buzz, and much more. For, we made direct contributions to the currently live homepage and warranty sections, and contributed to features on the global platform for re-design in preparation for the new site launch in August 2010.

Compel continues to uphold an enduring association with these duties, delivering not only a website of reliable and efficient luxury but ongoing web development management service of analogous attributes as well.

Automatic Controls, Inc. is a trusted eCommerce source that, for over forty years, has been responsible for the widespread distribution of process instrumentation and controls.

In 2006, the President and CEO of Automatic Controls collaborated with the marketing team at Compel, seeking to enhance their recognition on the web and, consequentially, to increase their profits. Since their partnership began, Compel has designed, integrated, and launched an eCommerce website, integrating with an off-the-shelf eCommerce system: Actinic, for a quick-cost effective launch, and has continued to play an integral role in significantly increasing the company's yearly revenue by performing extensive market research and implementing customized online marketing techniques.

The Compel team helped to secure Automatic Controls' online presence as a thriving eCommerce company, presently owning the front page of Google and grossing in the range of about 3-5 million dollars annually. Now a division of Forberg Scientific, a larger sister company who purchased Automatic Controls in October of 2009, Compel continues to work in conjunction with the members of both corporations to not only maintain the online site but to pursue even higher business objectives.


In an effort to launch a charitable credit card rewards program with United Bank & Trust, Compel members consulted with the executives, directors, and technology team at UBT, a leading financial institution in the community. The project was intended to establish a relationship between the credit card concept, a 501(c)3 non-profit organization funded by the W.K. Kellogg Foundation, and the community, as well as local, regional, and national establishments committed to matching the points received per charge.

The opportunity required that Compel confer with United Bank & Trust to create & integrate a credit card rewards system. Following a boardroom meeting in which the essentials of a live IT transactional interface and online point management system were determined, the Compel team engineered, designed, and developed an easily accessible website for cardholders to track their charges and manage their rewards, as well as other stakeholder privileges. From this online platform, individuals participating in the charitable giving program could also donate their rewards to a charity of their choice, nationally.

The good old paper and pen method of keeping records could only last for so long. So when SS [company confidential], an Inc 500 company who focuses on the latest high-tech equipment and consumer sales, selling as much as 20 million dollars in revenue per year via their eCommerce website -- including DirectTV, DishNetwork, and Channel Master, needed to update their returns systems, Compel provided and improved a Returns Management Authorization system.

Before we could produce a returns system, our consultant researched how SS had been processing their returns in the first place, locating the problems with their existing procedure, and deciphering a solution to ease the original method. We could then build a simplified internal customer relation management and warehouse distribution and accounting system to improve the company's data organization.

SS now is able to rely on a Returns Management Authorization system based on an extension of their previously used approach. The company is able to readily access reports on all returns through an extensive data reporting system. The returns management authorization system is capable to track each order as it goes through a lengthy series of approvals during the returns process. For a significant company like SS, the benefits of pulling up returns based on categorized reports are enormously advantageous to the company's efficiency.

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