Project Description
Bivouac, one of the Midwest’s largest outdoor apparel, adventure gear, and fashion clothing establishments for more than three decades required a website that would be versatile enough to satisfy the diversity of their clientele.Our Team evaluated Bivouac’s existing point of sale and website Ecommerce solution, analyzing the company’s business needs with respect to internal operations, fulfillment technology, and brand positioning.
Compel facilitated the installation of a point of sale system: Celerant, and integrated between Celerant, architecting, designing, and developing a custom eCommerce web platform that manages products, orders, discounts, coupons, website content, and marketing collateral through web interfaces.
A multipurpose Website that extends the convenience of a traditional “mom and pop” store to the Web, featuring a refreshing, colourful, and active approach geared towards Bivouac’s customer. With categories that direct each customer to easily locate their desired item, the chaos and anxiety of in-store shopping is alleviated by a simple, stratified approach to Web organization. Not only has Bivouac expanded their client base, but they are now a competitor among Online companies of a similar nature, reporting a 200% increase in revenue since Compel rebuilt their site.
Project Details
Client
AJ Davidson
Skills
- Website Design
- eCommerce
- Systems Integration
- Content Management System
- Programming
- Search Engine Optimization
