Project DescriptionFord Motor Company is a global company committed to redefining their product as one of reliable, efficient luxury, so it is only fitting that their website be one of reliable, efficient luxury as well. To meet this goal, Team Detroit, the elite billion dollar ad agency at the forefront of Ford’s advertising campaigns, recruited Compel in this ongoing effort to develop and maintain the new Ford.com and Lincoln.com.
Collaborating with a select group in Team Detroit’s digital division, Compel productively manages front-end development of Ford.com and Lincoln.com including but not limited to creation, upgrades, new developments, ongoing, and future maintenance of the sites. Both online platforms were built with an organized Model-view-controller (MVC) framework for ease of maintenance with many contributors, and streams data directly from the master databases on location at Ford.
For Ford.com, we’ve made direct contributions to header and footer, global search, car specifications details, reviews, payment estimators, locate your dealer functionality, Mustang Buzz, and much more. For Lincoln.com, we made direct contributions to the currently live homepage and warranty sections, and contributed to features on the global platform for re-design in preparation for the new site launch in August 2010.